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Xihongxuan spirits: unified efforts, tough perseverance, integration of heart, will and strength
Tenet of the company: regard ¡®individual¡¯ as the root of the company, promulgate diet culture, serve the public with conviction and create green life.
Management mechanism: strengthen firm management, focus on product quality, create first-class brands, and erect a good image.
Operation concepts: preceding of the concepts, rigid management, pursuit of quality and first-class services.
Work standard: honest to behave oneself, faithful to do something according to the regulations and laws and then carry out them.
Quality guideline: Market demands as the guidance, constantly exploit;
  benefits growth as the aim, constantly develop;
  customers¡¯ satisfaction as the tenet, constantly improve.
Quality goal: product quality eligible ratio: 100%;
  health index eligible ratio: 99%;
  customers¡¯ satisfaction eligible ratio: 98%.
The mutual encouragements to customers deriving from xihongxuan:attach importance to business credit standing; strictly abide by promises; sign fair agreements; implement mutual benefits policy.
The attitudes to the rivals from xihongxuan: mutual benefits and commonly create profits; compete in reason; treat people in good nature.
The hope to the staff from xihongxuan: boost basic diathesis; exert creative ability; accept rigid management; endeavour to be eligible ¡®xihongxuan¡¯ individual.
Striving target:
Through constant innovation of standardized management and technology, the firm provides worthy or value-added products and first-class services for consumers so as to realise the permanent development of the firm, and then become the most competitive model or hero in this field.